AWS On Air Voice of the Customer ft. LiveRamp
summary
LiveRamp launches an embedded transcoder in AWS Marketplace that runs inside a customer VPC, translating Ramp IDs without moving S3 data and reducing re‑identification risk. Implementation uses SageMaker network isolation to host encryption and identity translation code, deployed via a CloudFormation template in about 15 minutes. It promises deterministic translation of full audience segments for downstream activation and claims production scale — including a configured option for 1,000,000 transcodes/sec — and keeps data movement and latency minimal.
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chapters (12)
- 0:00Welcome and introduction
- 0:31Introducing LiveRamp and speaker
- 1:34Marketing challenges in advertising
- 2:59What LiveRamp does
- 4:23New product launch announcement
- 5:05Identity translation service explained
- 6:09Solving customer problems with embedded transcoder
- 7:32Understanding re-identification risks
- 8:33Transcoding full audience segments
- 9:39LiveRamp deployment in VPC
- 12:05How to get started with setup
- 13:54Resources and closing remarks
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