dentsu and Amazon Nova Multi-Modal AI
summary
Dentsu deploys Mugen AI on AWS Bedrock using Amazon Nova 2 models, Amazon Marketing Cloud, AWS Clean Rooms, Luma AI and X Nada to generate and activate creatives and media at scale. Claims include 200+ clients onboarded, campaign performance improving by >150%, ROAS uplift in POCs, agents calling tools to run >1,000 automated ad variations versus ~100 human changes, 1 million token context for 90 minute video analysis, and a reported 20x faster development cadence. Mugen AI on AWS Bedrock and Nova 2 Light and Nova 2 Sonic power multimodal video, speech and web grounding pipelines that produce verticalized video and personalized ads in minutes.
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chapters (9)
- 0:00Introduction to multi-modal AI
- 5:20Amazon Nova 2 models overview
- 7:28Building intelligent agents with Nova
- 16:52Dentsu’s AI marketing solutions
- 22:34AI-driven ad performance prediction
- 29:51Marketing strategy planning with agents
- 35:09Pandora case study results
- 38:02Physical experience and future trends
- 43:05Summary and key takeaways
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