Building successful API developer programs
summary
Treat APIs as products: invest in a branded developer portal, give a clear product value proposition, and measure outcomes like apps per API and conversion from awareness to production. Prioritize smooth app onboarding, incentives to sign up, and segmentation (internal vs external). Ship interactive API docs plus SDKs or deployable kits to reduce time to first line of code. Use standard auth where possible, support GraphQL/gRPC/cloud events as needed, expose quotas/billing alerts, deprecation policy, observability and human support.
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chapters (7)
- 0:00Start
- 0:12Building Successful Api Developer Programs
- 12:29Pro Tips
- 14:55Building a Solid Dev Marketing Foundation
- 16:11Product Value Proposition
- 16:45The Api Product Experience
- 21:52Emerging Api Standards and Protocols
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