Different Monetization Strategies for a Mobile App
summary
Compares monetization strategies using two Android apps: Télécommande Livebox (2.2M downloads, 250k monthly users, short 2‑minute sessions) which combines ads and subscriptions and examines ad mediation, bidding vs waterfall and GDPR consent impacts on revenue volatility; and Printoid (~350k paid licenses, 45k monthly users, long 30–35 minute sessions) which relies on paid premium and one‑time purchases (price raised to €8.59) and also discusses Huawei Gallery publication, crowdfunding and B2B white‑label sales as revenue channels.
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chapters (15)
- 0:00Introduction
- 1:48PrintOïde and Livebox apps
- 5:19Ad formats and constraints
- 8:15Optimizing revenue with mediation
- 13:13B2C sales on stores
- 15:38In-app purchases (IAP)
- 17:23Subscriptions model
- 18:27B2B sales and white-label
- 20:11Performance via partnerships
- 22:42Huawei partnership and China
- 23:46Crowdfunding for apps
- 25:10Selling user data: pros and cons
- 25:53Selling or transferring the app
- 26:58Legal and tax in France
- 30:31Legal structure for revenue
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