Lightning Talk
summary
A browser-based AR prototype at the Hirshhorn shows that AR can work without an app but only when content, tech and floor staff align: it uses browser-based AR with no app install and matches objects by sending 100–200 photos per object to an image-recognition server (Ketchum in Spain) while Linked by Air handles the front end. Measured adoption sits near 2% typical museum app adoption; visitors favor short videos under 30 seconds and uptake jumps when staff on the floor promotes it.
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chapters (10)
- 0:00AR in museums
- 1:06AR vs VR in museums
- 2:11AR adoption challenges
- 3:35Resistance to new tech
- 5:21Browser-based AR at Hirshhorn
- 7:29AR technical workflow
- 8:37Visitor engagement preferences
- 9:41Future AR possibilities
- 10:43AR chatbots and guides
- 12:06Closing & Q&A
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