Andreas Becker
summary
Company launched 2 years ago moves e-commerce into photo‑real 3D virtual stores that run on smartphones, require no download, 2 seconds to enter, and drop gaming features in favor of business workflows. Platform creates customizable, photoreal showrooms and NFT-capable commerce, aims to help struggling retailers (cites retail declines like San Francisco ~35%) and forecasts mass adoption in 2–3 years if brands prioritize usable virtual retail over avatar gimmicks.
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