User Acquisition for Banking Products through Bitcoin Games: A Case Study
summary
Case study shows Bitcoin micro‑reward games drive real banking signups: 1.5M users and ~5.5M Bitcoin transactions on the network, five campaigns in South Asia yield ~25% of players converting to a partner Bitcoin wallet, wallet usage after install ~92%, and acquisition costs around $23 per wallet install (game installs ~$19, UGC campaigns ~$75). Built an in‑game fractional‑satoshi reward flow, simplified onboarding plus KYC-first‑deposit gating increases retention and cash‑out frequency.
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chapters (7)
- 0:00Bitcoin Games introduction
- 1:38Case study: unbanked users
- 3:38Promote wallets via gaming
- 5:47User content campaigns cost
- 7:08Fintech onboarding tips
- 9:00Monetization for gaming
- 10:27Future potential
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