Lettering Design Master Class
summary
Live demo moves a word from pencil thumbnails through layered tracing-paper refinements into Illustrator vectors, using the extreme points technique (avoid auto‑trace) and then adds color, drop shadows and scanned textures so the result doesn’t look flat. Examples include a three‑day magazine cover turnaround and a 100‑postcard mailout project that actually ships. Announces a free brief generator called the Lettering Maker (beginner/advanced/pro modes, deadline setting, launches end of 2019) to force making instead of endless practice.
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chapters (8)
- 0:00Introduction to lettering
- 1:39The power of letterforms
- 5:12Fundamentals of design
- 12:29Professional workflow
- 18:42Step-by-step sketching demo
- 34:03Digitizing and refining
- 38:01Coloring and texture
- 41:49Project consistency and Q&A
