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Product @Scale 2023

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Representation in the Metaverse: Building avatars & identity for 3B peopleAigerim Shorman16m
Meta claims 1 billion avatars exist and is building a centralized character system to scale to represent ~3 billion people by unifying skeletons, rigs…
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Scaling PMF Products to New AudiencesAmy Rambhia, Ramu Bachala20m
Meta Business Suite consolidates Creator Studio by migrated Creator Studio into Meta Business Suite across 14 teams over two years, then redesigns the composer…
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Navigating New Normals As A Content CreatorBryan Martin18m
The world of a content creator is continuously evolving. We have the ability to use our unique stories to express ourselves and inspire others. Content…
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Video APIs @Scale: Reels APIsDeepak Dutta, Michael Tippett21m
Facebook releases a Reels API that now supports custom thumbnails, automatic music tagging and collaborator tagging, plus up to 90‑second uploads, schedulable…
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GenAI Application DevelopmentGreg Buehrer20m
Azure describes building generative AI apps on Azure Machine Learning using Azure Prompt Flow for prompt authoring, evaluation and CI/CD deployment, with…
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How we built $10B business in 7 yearsHimanshu Baweja22m
The team monetizes messaging into a $10B product line in seven years, moving from a five-person prototype to scale by building an inbox, shopping cart, product…
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Developer Centric AILin Qiao19m
Argues that developer-centric AI now means building on foundation models with practical tooling: stable APIs compatible with OpenAI, PyTorch at scale for…
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Professional ModeNidhi Gupta17m
Professional Mode converts regular profiles into creator profiles with a blended data model that creates a backing delegate page, enables public following, and…
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Building AI-powered video generation tools for web and mobile platformsYining Shi18m
Runway builds web and iOS AI video tools that ship model updates continuously, using video-to-video and image-to-video generators plus a rotoscoping…
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Live Q&A with SpeakersJoseph Laria34m
Discussion drills into concrete product moves: Meta adds reels-specific endpoints with resumable uploads while keeping legacy APIs, plans a Facebook stories…
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