Playtime Europe 2014
who it's for
Android developers, mobile game developers, user acquisition managers, product managers, localization managers, monetization managers, QA engineers
topics
Google Play store optimization; Material Design adoption; beta testing and staged rollouts; tablet UI optimization; Android Wear development; Android TV and Leanback; Google Play Games services; intents and app indexing; Google Sign-In and Cloud Save; APK size under 50MB; local payment methods and gift cards; pre-registration and launch seeding
| title | author | length |
|---|---|---|
| Mobile momentum & Google Play | Michael Siliski | 13m |
Android claims over one billion active devices and reports Android on three of four smartphones and three of five tablets, with 85% running 4.0+. Google Play… | ||
| Build your app for success | Ellie Powers | 37m |
Practical checklist of actions: adopt Material Design now (Google says it will become a feature requirement), use the Developer Console’s beta testing and… | ||
| Get discovered & reach more users | Shannon Low, Bruce Kerr-Peterson | 25m |
Google details how Google Play drives installs with global TV and outdoor campaigns (Play Your Heart Out, Times Square) and editorial promos, cites 2 billion… | ||
| Engage users: Convert installs to active users | Matteo Vallone | 19m |
Focuses on concrete levers: implement Android intents/app indexing so other apps and search open content directly, use Google Sign In (41% sign-in rate cited)… | ||
| Go global | Hyunse Chang | 20m |
Practical checklist for APAC expansion with concrete numbers and tactics rather than high level platitudes: prioritize keep APK under 50MB because downloads in… | ||
| Make money on Google Play | Brahim Elbouchikhi | 21m |
Google Play pays out $5 billion paid out over 12 months and treats monetization as local work inside a global platform: buyers exist in 130+ markets, free apps… | ||
| Games on Google Play | Greg Hartrell | 32m |
Google Play Games connects Android (30‑day active billion users) to a concentrated gamer network and claims 3 in 4 users play games; the network adds 100… | ||
| Reaching players in new territories | Antonin Lhuillier, Anatoly Ropotov, Saad Choudri, Eyal Rabinovich, Joe Raeburn | 42m |
Five companies report concrete practices and results: Gameloft localizes into 16 languages and adds region-specific events; Game Insight runs dozens of live… | ||
| Expanding to new form factors: Tablet, Wear & TV | Ella Puotiniemi, Dan Grippen, Heli Latto, Eero BammiHölttä | 32m |
Practical steps and concrete examples: tablets benefit from landscape layouts that show galleries and richer content for discovery—Expedia and BBC-style apps… | ||
| nothing matches | ||