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Just Product 2023

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just product conference 2023 after movieMarty Cagan, Justyna (unknown full name), Ash Maurya, Anna Szostek, Sebastian Borggrewe, Julia Bastian, Pawel Huryn02m
Highlights show concrete outcomes and tools: Justyna demonstrates DeepL-powered prototypes that translate and iterate copy in minutes; Ash lays out a one-page…
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Welcome to just product 2023Thomas Hartmann15m
Conference origin story and logistics: founders convert an 8-week Product Masterclass community into a one-day event, cobbling venues and sponsors in six…
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DeepL: A Product Culture that Creates Top-Notch AI ProductsJustyna Walkowska35m
DeepL runs its own data centers, trains in-house models, and supports 29 languages with Pro availability in the EU, US, Japan and Korea; product team is ~30…
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Unlocking B2B Product Discovery: Real-World Tactics & TakeawaysJulia Bastian27m
Alasco digitizes construction financial controlling and ESG, working with sales cycles of 1–2 years, 6‑month onboardings and projects lasting 3–5 years, so 70%…
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Productized: How to transform your project into a product companySebastian Borggrewe36m
Argues eight concrete failure modes when B2B SaaS teams move from projects to products, centered on project stacking where one codebase per customer…
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A 3-step process for building better productsAsh Maurya37m
Three-step, practical process: first do problem discovery by mapping the old way and running 10–20 interviews until patterns emerge about triggers…
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How to Craft a Winning Product StrategyPawel Huryn39m
Argues that strategy is a concrete set of choices, not a plan: pick vision, target market, relative pricing, value proposition and explicit trade-offs; use a…
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From Data Points to Heartbeats: Moving Beyond Data to Get the Picture RightAnia Szostek36m
Argues that metrics alone miss the real problems and gives concrete pivots: at Google an algorithm gap forces hiring 10,000 reviewers, creating a 250 million…
Talk
Transformed: Moving to the Product Operating ModelMarty Cagan01h 05m
Argues a concrete Product Operating Model with three dimensions: how you build (continuous delivery, releases at least every 2 weeks, instrumentation, A/B and…
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