Facebook Mobile Developer Conference 2013: New York
who it's for
mobile app developers, iOS developers, Android developers, game developers, app marketing managers, platform engineers
topics
Open Graph object API; native share dialog; iOS SDK 3.5 features; Facebook Login split permissions; deep linking with FBAAppCall; Buck build system for Android; native iOS rewrite performance; App Center and discovery; Mobile App Install Ads setup; Scores API and achievements; object browser and user-owned objects; power editor ad targeting
| title | author | length |
|---|---|---|
| The Next Evolution of Facebook Platform for Mobile | Doug Purdy | 32m |
Facebook reports concrete distribution tools and results: 263 million clicks from Facebook to app stores in one month, Candy Crush at ~50 million MAU and 2x… | ||
| Telling Stories with Open Graph | Rose Yao | 14m |
Explains how Open Graph encodes stories as user + action + object and exposes photos, place tags, user tags and objects via an API so apps can publish… | ||
| Open Graph Made Easy on Mobile | Eddie O'Neil | 19m |
Facebook adds three concrete developer features: the Object API lets apps create Open Graph objects directly via Graph calls instead of hosting web pages, the… | ||
| Driving Discovery of Mobile Games | Simon Cross | 31m |
Facebook shows concrete discovery and engagement tools: App Center and a games-specific News Feed plus Timeline Games Collection and Graph Search drive 263… | ||
| How We Built Facebook for iOS | Adam Ernst | 41m |
Rewrites the entire iOS app to native code for v5.0, a year‑long effort that ships August 2012 and measures as twice as fast in both stopwatch and perceived… | ||
| How Facebook Built Facebook for Android | Michael Bolin | 33m |
Facebook replaces the monolithic Android build with Buck, a Java tool with Python build files and explicit build targets that form a DAG so only affected… | ||
| The Facebook SDK for iOS | Prashant Sridharan | 39m |
Facebook iOS SDK 3.5 adds a native share dialog that uses the Facebook app and an OS-integrated share sheet, plus Open Graph publishing and deep linking… | ||
| Building Open Graph into your native mobile apps | Christine Abernathy | 45m |
Claims 1 billion Open Graph actions per day and shows concrete code using the Native Share Dialog and the Object API (iOS SDK 3.5 and an Android Graph call… | ||
| Promoting Your App on Facebook | Christine Lu | 33m |
Claims concrete wins: Facebook’s Mobile App Install Ads drive one app to a 5x higher click-to-install rate and have helped others get 3x ROI and users 20%… | ||
| App Developer Panel | Chris Ackermann, Devin Flaherty, Nghia Bui, Kyle Teague, Phil Newman | 45m |
Companies report concrete wins and pains: using the Facebook Login drives far faster mobile registration and richer personalization but creates token/session… | ||
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