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DIBI Conference 2025

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The Next Frontier of Audience IntelMatt Garbutt33m
Builds a custom Audience GPT by clustering anonymized first‑party data, feeding that cluster file into a custom GPT and using retrieval augmented generation to…
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Sizzle Reel01m
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Shaping Product Strategy as an Individual ContributorAngela Fleming33m
Claim: individual contributors can shape company strategy by turning day‑to‑day insights into coordinated proposals. Practical moves: collect data and customer…
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Building Scalable and Adaptive Products in a Fast Evolving LandscapeAyo Owolabi29m
Argues that longevity comes from concrete choices not buzzwords: use fine-tuning smaller models and retrieval-augmented generation to cut API costs and improve…
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From AR Filters to Product Success Lessons in Agility, Data, and MomentumMiriam Khenissi20m
An AR filter called "Can you guess the country" hits over a billion impressions and reveals concrete product habits: built with Lens Studio / Effect House…
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Can you Build Algorithmic Justice?Sidrah Hassan31m
Claims land on concrete examples and fixes not slogans: ChatGPT shows gendered performance reviews, Amazon’s hiring tool learns male preference from 2004–2014…
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Customer Feedback is Still KingKiran Jawanda37m
Monzo claims customer feedback is core, not optional: 11 million customers, pilot launches, and embedded feedback forms across product journeys. Feedback…
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When Software Understands the UserKevin Stewart34m
Argues that AI inserts a new layer between costly real-time humans and brittle design-time rules, using runtime digital intelligence (Cleo, Spotify DJ…
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User Research GenAI Better TogetherRachel Walker28m
Companies rush to add AI features without users and end up with biased or broken outcomes so specifics matter: a skin‑cancer model trained mostly on lighter…
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Designing Gamification for GoodAdrian Hon40m
Worth watching when wanting concrete methods and results rather than theory: detailed case studies include Zombies, Run! (launched 2012 via Kickstarter, 10…
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Strategic Mindset of a DesignerHardy Sidhu27m
Argues designers must prove financial impact by widening their toolkit to business models, cashflow and CAC metrics, not just personas and Figma mocks. Uses a…
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